Marketing Manager Resume Example
Marketing manager resumes win on specificity. Generic responsibilities get filtered out — what gets callbacks is bullet points structured around outcomes: traffic growth, conversion rates, revenue. This example shows how.
Resume sample
Sarah Kim Marketing Manager sarah@email.com · linkedin.com/in/sarahkim · London, UK PROFILE Marketing manager with 7 years driving growth for B2B SaaS. Grew organic traffic from 20K to 120K monthly visits in 18 months. Led rebrand that increased trial signups by 35%. Strong in content strategy, SEO, and go-to-market execution. EXPERIENCE Marketing Manager — CloudBase SaaS, London | 2021–present • Grew organic blog traffic from 20K to 120K monthly visits through content strategy and SEO • Led product rebrand across 4 markets, driving 35% increase in trial signups • Managed £250K annual paid media budget with 3.2× average ROAS • Built and managed a team of 5: content, design, paid, analytics Senior Marketing Specialist — GrowthCo | 2017–2021 • Owned email marketing (40K subscribers): improved open rate from 18% to 31% • Led 12 product launch campaigns coordinating across sales and product teams • Implemented attribution model identifying £180K in previously unmeasured revenue SKILLS SEO, Google Analytics, HubSpot, Salesforce, Paid Search & Social, Content Strategy, A/B Testing, Email Marketing, Market Research EDUCATION BA Marketing · University of Edinburgh · 2017
How to write a marketing manager resume
Make every bullet a business result
The single difference between a marketing resume that gets interviews and one that doesn't is specificity. Replace "managed social media" with "grew LinkedIn following from 4K to 28K, driving 15% of all demo requests." Hiring managers evaluate whether you think in business outcomes — show them you do, explicitly.
Show the full funnel, not just one channel
Senior marketing roles need breadth. If your experience is heavy in one area, explicitly mention adjacent work — campaigns you ran with sales, reporting you owned, channels you briefed others on. This signals cross-functional ability, which most marketing manager roles require.
Tech stack belongs on your resume
Most marketing teams list specific tools in job postings: HubSpot, Marketo, Salesforce, Semrush. Include these by name in your Skills section. Many ATS systems filter on exact tool names before a human reviews the resume.
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Key tips
Frequently asked questions
Should I include certifications like Google Analytics or HubSpot?
Yes if current (within 2 years). List them in a Certifications section — they validate platform knowledge and signal initiative.
How do I handle experience across very different industries?
Focus on transferable metrics. "Grew MQL volume 3×" means the same in SaaS and retail. Lead with the outcome, mention the context briefly.
How long should a marketing manager resume be?
One page for under 7 years of experience; two pages if you have substantial multi-channel or leadership experience to show. Never pad to fill space.
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